Paid media, data, and code
in service of growth.

2016 to 2018

Freelance Full Stack Developer

Bots and web dashboards with Node.js and Python, integrating external APIs and MongoDB/PostgreSQL databases. The technical foundation behind every automation and website I build today.

2018 to 2024

Digital Marketing & Growth Consultant · Hira Growth

Consulted for agencies (A Catavento Comunicação, V4 Affonso Sena & Co.) and brands like Burger King, Riachuelo, Girafas, and Semente do Bem. Google Ads, Meta Ads, and TikTok Ads campaigns, raising qualified lead conversion by 60% on average. Funnel automations with HubSpot, ActiveCampaign, and ManyChat. Audits that cut wasted ad spend by up to 40%.

In parallel, I also worked in law and public service: freelance legal analyst, state public service manager, and an internship at the Regional Electoral Court, handling 500+ cases.

Mar to Sep 2024

Marketing Assistant · Grupo RCG

Built the group's paid media and performance function from scratch, with no existing process or leadership in place. Set up CRM, funnels, and the first automations, integrating RD Station, WordPress, and Tag Manager.

Sep 2024 to Apr 2026

Marketing Analyst · Grupo RCG (UniCesumar, Compuway and other brands)

Managed marketing for 6 brands in education and retail: Compuway, UniCesumar, Colégio Soluções, Morana, Piticas, and Convex. Reduced CPL by 35% and increased conversion by 27% through A/B testing. Improved ROI by 2.5x. CRM and automation with RD Station and ManyChat: lead response time dropped from 24h to under 1h, and lead-to-opportunity conversion rose 18%. On-page SEO and content lifted organic engagement by 42%. WordPress sites with Google Tag Manager and Meta Pixel. Coordinated the team and ClickUp workflows.

Since Apr 2026

Marketing Analyst · Urupê

B2B SaaS platform for industrial waste management. Owns the full marketing operation: strategy, paid media, CRM, content, and lead management. Google Ads campaigns with dedicated landing pages per industrial segment, including the FENAF 2026 trade show campaign for the foundry sector. N8N automations connecting Bitrix24, spreadsheets, and outbound prospecting vendors. Email sequences and a weekly HTML newsletter via Bitrix24. Led a lead database validation project. Works in Scrum, with weekly deliveries alongside sales and product teams.