Services
The funnel, split into four fronts.
Paid media, CRM, SEO, and web development, each front run by someone who understands the other three. No context lost between vendors, no "that's not my department."
Paid Media
Campaigns across Google Ads, Meta Ads, TikTok Ads, and YouTube Ads, with continuous audience targeting and A/B testing, optimized for cost per lead, not vanity clicks. Track record: cut CPL by 35% and improved ROI by 2.5x across a multi-brand portfolio, with qualified lead conversion up 60% on average consulting for agencies and brands like Burger King, Riachuelo, Girafas, and Semente do Bem.
Funnel and campaign audits have already cut wasted paid media spend by up to 40%. For B2B work, I build dedicated landing pages per industrial segment, like the FENAF 2026 trade-show campaign for the foundry sector, at Urupê.
Google Ads
Meta Ads
TikTok Ads
YouTube Ads
Google Analytics 4
Google Tag Manager
CRM & Marketing Automation
Implementation and automation across Bitrix24, RD Station, HubSpot, ActiveCampaign, and ManyChat, with N8N connecting CRM, spreadsheets, and outbound prospecting vendors into a single flow. Direct result: lead response time down from 24 hours to under 1 hour, and lead-to-opportunity conversion up 18%.
Includes email nurture sequences, including lost-proposal recovery, and weekly HTML newsletters. Also led lead database validation projects, cross-checking multiple email verification tools to improve deliverability.
HubSpot
ActiveCampaign
ManyChat
N8N
SEO & Content
On-page SEO, inbound content strategy, email marketing, and newsletters, work that has already lifted organic engagement by 42% in past operations.
Since I also build the sites myself (see Web Development below), SEO is baked into the build from line one: semantic HTML, structured data (schema.org), and fast Core Web Vitals, instead of being bolted on afterward, on top of a site that was never built for it. The very page you're reading is proof of that.
Email marketing
Newsletters
Web Development
Websites, landing pages, and custom software: HTML, CSS, JavaScript, Node.js, and WordPress/Elementor when it makes sense, with no third-party developer standing between a campaign idea and a shipped page. Built and maintained WordPress sites with Google Tag Manager and Meta Pixel tracking for Grupo RCG's brands, plus original products built from scratch: Toga (legal practice management), Hira Planner (personal finance, on Google Play), Compuway OS (custom CRM), and Hira Bot.
HTML/CSS/JS
Node.js
WordPress
How it works
Audit first, weekly delivery, numbers on the table.
Audit of the funnel and goals: what's already there, what's holding the result back.
Weekly Scrum-based cycles: paid media, CRM/automation, SEO, and web moving together.
Metrics reported transparently from week one, no waiting until month-end.
Frequently asked questions
Direct questions, direct answers.
What's included in paid media management?
Campaign strategy across Google Ads, Meta Ads, and TikTok Ads, audience targeting, continuous A/B testing, and reporting focused on cost per lead.
Do I need an existing CRM?
No. Work covers Bitrix24, RD Station, HubSpot, ActiveCampaign, and ManyChat, plus help choosing the right tool if you don't have one yet.
Do you build the site and run the ads?
Yes, that's the differentiator. One person owns the entire funnel instead of you coordinating vendors who don't talk to each other.
How does pricing work?
Depends on scope: paid media, CRM, web, or a full-funnel package. Reach out for a tailored proposal.