Projects
I don't just run campaigns.
I build product.
Before becoming a marketing analyst, I was a full stack developer (2016-2018): bots and dashboards in Node.js and Python, integrating external APIs and MongoDB and PostgreSQL databases. That foundation never left. It means that when a campaign needs a landing page, a custom CRM, or an internal system, I build it, without waiting on a dev vendor to get in line.
Products & systems
Legal practice management
Toga → toga-green.vercel.app
A management system for lawyers and law firms. A product that only makes sense in the hands of someone who understands both sides: the legal one (Bachelor of Laws) and the software one. Case, deadline, and client workflows built for how a real law firm actually operates, not a generic CRM with "legal" bolted on top.
Node.js
PostgreSQL
Legal practice management
Personal finance
Hira Planner
A personal finance app published on Google Play, built and promoted by me, with user acquisition through Google Ads. Engineering and growth in the same person, from the first commit to the first user.
Google Play
Google Ads
Compuway OS
System illustration: restricted-access product, no public demo.
A custom management system and CRM built from scratch for Compuway's operations, one of the brands I managed marketing for at Grupo RCG. Built to fit the real business, instead of forcing the business to fit an off-the-shelf tool.
CRM Custom-builtHira Bot
System illustration: private-use project.
A Discord bot for automation and moderation, the same builder instinct applied to community and ops tooling, on a smaller project.
Node.js
Python
Discord
Websites & landing pages
Built and maintained in WordPress, with tracking done right.
Google Tag Manager and Meta Pixel wired in from day one, part of the marketing work at Urupê and Grupo RCG.
- urupe.eco.br Urupê · B2B SaaS for industrial waste management
- compuwayap.com Compuway · Grupo RCG
- colegiosolucoes.com.br Colégio Soluções · Grupo RCG
- diplomatecnico.com Diploma Técnico · Grupo RCG